Archive for November, 2009

Search Engine OptimizationFor website owners, on-page Search Engine Optimization (SEO) is the top strategy used to make a site “searchable.”

Now, another great method to get your site recognized is to use off-page search engine optimization, because concentrating your efforts towards back links is the best way to reach your goals because when Google, MSN, and Yahoo put a rank on a website, this is one of the aspects they take into consideration. The more back links your site has, the better off it will be.

But, how does a website owner get these back links? It’s not a technical pain like learning HTML, but it is not really easy either. So, if you are ready to get started, the following tips will help you.

1. Article Marketing

Having original content is key for article marketing. This is what all website owners hope for. This is how you get back links. And, when you are a skilled writer, you will have more success. You also must learn how to use a resource box, which needs an informative, relevant website related to your submitted article.

2. Forum Participation

When using forum participation for off-page SEO, find forums that deal with your site’s content. When sharing, keep it informative, simple, and relevant to your website. If you learn to hyperlink, you can include that in your post’s signature. This makes it simple to send people straight to your website.

3. Blogging

Blogging is the weapon of choice in a SEO expert’s arsenal. Your tone does not have to be formal, and you can respond to viewer comments, which helps your Search Engine Optimization plans. Make sure your blogging endeavors are fresh and relevant to your website. This piques a search engine’s and readers interest. And, of course, always link back to your site.

Consistency is also important to off-page Search Engine Optimization. So, submit well-written articles often, produce content for your blogging work, and frequently conduct forum participation. This will make your website popular and you might pick up new information along the way. If these off-page SEO techniques do not interest you, there is always the option of hiring someone to handle it for you. It’s called OUTSOURCING!!

Lee Parry

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New Twitter Marketer Pro

The Power of TwitterTwitter today is so powerful and huge, it is a fast-growing phenomenon. It’s the fastest growing website by far and already has Google and MSN fighting to give them access to it’s vast community and to the billions of tweets. As you probably know, many Internet Marketers are using Twitter for generating leads, marketing products, building their lists and making money! and who can blame them! With Having 3,172 followers myself on twitter, as of writing this post today. I have reached this amount which  I thought was an incredible number in 6 months. But recently 2 very good friends of mine named Derek Overington and Dean Oram have  been secretly testing some magical software called The Twitter Marketing Pro. I was absolutely flabbergasted! when they told me the results they had achieved in just 3 months Derek had reached up to 25,500 followers and Dean had reached up to 12,000 followers, I could not believe it! You see making money with Twitter is a tedious task – spending hours on hours following people, tweeting, conversing, going through tweets, building a targeted audience and more. Sure, there are few stars, like Oprah, that are able to bring tons of followers fast. But you’re not Oprah, so for you, the only way to move forward is to add followers one by one, tweet endlessly and virtually spend a lot of time and energy on Twitter.

Even if you try automating using current tools, you’ll find yourself frustrated, spending all of your time on this. Using a multitude of desparate products and services, again wasting your precious time and money.

Twitter PersonalityAs I see it, merely building a list of followers is NOT going to make you any money if you don’t build relationships with your followers, tweet regularly and create an active Twitter personality.

Just Imagine building your own highly targeted list of followers, leveraging that list to promote your blog, your affiliate products, your websites and be able to send massive traffic anywhere you really want. WoW man, Online Marketers are really going to benefit, can you imagine the Power?………… I can. Well all I can say about this Software. Oren Rose, creator of  Twitter Marketer Pro, I just want to say I think you are a GENIUS. I just can’t wait to sign up for this and really use it to its full potential, because this is going to be phenomenal, it will change the communication and the information age forever.

Believe me when I say if you want to run a piece of software along side your business or affiliate campaign on 100% auto-pilot then this piece of kit is for you.

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Part 4–On Page Search Engine Optimization

SAearch Engine OptimizationNow, you should have a blog full with content you have passionately written. It should be a very interesting grapevine for the community of your chosen niche, as opposed to a lifeless factsheet.

However, no matter how delicious your content is, if there is nobody to read it you can’t generate profit from it. Traffic is the lifeblood of your blog. In order to attract people, you must offer attractive information. Simple enough.

However, to get traffic onto your site, you have to think backwards,or think outside of the box. Where do people look when they need information? Yes, they search using search engines like www.google.com, www.yahoo.com and www.msn.com, to name a few more popular ones. So, to get these people on your blog, your blog needs to rank high on search result pages of these search engines. When these people search for information through the search engines and see your site among the top results, they will naturally click through to your blog!

The art of getting your blog or website onto high rankings on search result pages is called search engine optimization. It is a very complex and hard subject to master, but that doesn’t stop us from learning simple yet effective techniques to conquer the search results for certain keywords. The more complex techniques are usually needed to fight for very competitive and general keywords.

So, let’s determine the keywords that you want to optimize your site for. For example, your blog talks about tech gadgets. Now, you’d want to check in Google whether it is a very competetive keyword. At this time of writing, there are 45, 500 ,000 search results. Think you can beat 45, 500, 000 sites at your first attempt? I don’t think so.

Search Engine OptimizationNow, let’s try to narrow down our scope. Let’s look for “technological gadgets” instead. At this time of writing, Google lists 893, 000 results. That’s more manageable, but you’d like to search for more focused keywords. However, let’s optimize your blog for “technological gadget” just for the sake of learning.

First, you have to pay attention to the title of your blog. Since you’re optimizing for technological gadgets, you need to have that exact phrase in your blog title. For example, a line like “Your Best Technological Gadget Blog!” would work great. You can change the title of your blog in the control panel of the WordPress blog when you’re creating it.

One last bit, you should also sprinkle the words “technological gadgets” in your posts whenever possible. The frequent occurrence of that phrase in your blog will hint the search engines spider that your blog is really relevant to that topic.

However, this is the most important bit of all. Always keep in mind that you’re writing for real life people who read your blog to obtain information, so it is very stupid to spam your blog with keywords! In fact, if you do that, the search engines will end up thinking you’re spamming and drop your ranking further down into oblivion… So keep in mind! Write for humans, not search engines!

Lee Parry

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Part 3–Blog Content Brainstorming

BrainstormingFace the fact – your blog needs to be regularly updated to maintain its readership! Hence, you must always find fresh topics to write about, and we’re going to discuss how to do just that in this Post.

We have discussed how to write attractively, so now we are going to discuss what we are going to write on. The very first option that I think a blogger should write on is a topic that he or she feels passionate and interested in. You’ve chosen to make blogging your career because you want to escape a mundane job – forcing yourself to write about something that you’re not interested in is as torturous as as your mundane job!

The other reason I ask you to write about something you’re passionate about is because your feelings and emotions shows through your writings! If you feel indifferent to a certain subject but still write about it just for the sake of it, your readers will notice it. Remember the advice about writing with a personality? Forcing yourself to write will not establish a welcoming style at all.

Once you have chosen your main theme, start posting to your blog about it and make it a habit to post at least once every day, or every couple of days, even if it’s only a comment on the newspaper article you read today. Think of yourself as a gigantic train. It takes a lot of effort to get you moving. First, you might just budge an inch, and later trudge slowly on until you finally reach your full speed. Then, it’ll take a lot of effort to stop you!

Blogging BrainHowever, no matter how well you know your topic, your brain is bound to get exhausted over some time, so here are methods to brainstorm for content for your blog.

 

1)      The very best way to brainstorm is to see what other bloggers have to say about stuff happening in your field of discussion. And the very best way to find related blogs is to use http://blogsearch.google.com/ or www.technorati.com. There are other decent search tools too, you just have to look around. From other blogs, you can gather more knowledge on your subject and you can also comment on what others have to say on your own blog!

2)     Once you’ve established contacts with other bloggers in your field, you’ll have quite an unexhaustible “conversation” ongoing, so you’ll not need to actively search for content to write about. However, if you’re still stuck, search for news articles related to your niche in the local newspaper or online through sites like http://news.google.com and http://news.yahoo.com.

3)     You can also have conversations with people with the same interest as you in the particular niche you choose, so you will eventually build up a bank of questions and answers and interesting discussions to write about in your blog. To do this, join forums related to your niche, but don’t join every forum there is out there. Stick with one or two with the biggest number of members or the one which is most focused on your niche. This will also come in handy much later in gaining traffic and generating profits.

To My Own BlogRemember to keep up your momentum of posting at least once per day or every couple of days (or more if you have a lot of content to write about) so that the major search engines will know that your blog has fresh content everyday. This will attract the search engines to spider your page on a more frequent basis, hence gaining you extra traffic.

Don’t worry about the paragraph above about generating traffic and search engines, because we’re going to talk about that in more detail later. For now, remember to keep a consistent effort everyday and build up momentum like that of a Train!

Lee Parry

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Part 2–Blog Content

Blog ContentToday, we’re going to discuss the type of content that is suitable for your blog in order to make it profitable. First off, I want you to understand that there is no fixed scope that your blog should have, which means you can write about whatever you’re interested in.

However, the difference between a profitable blog and a non-profitable blog is the way the blog is written. Just imagine, would you prefer to read your university professor’s lecture notes or the latest novel by your favourite author?

You may prefer to read the novel because it appeals more to your interest, or because it is not as mind-numbing as the lecture notes by your professor. However, the most important point is people like to read “light” stuff most of the time. You see, when people log on to your blog, they are not only looking for information – they are also looking for information they can obtain easily, and better still in a relaxed manner.

So, to attract more visitors as well as to keep your current visitors coming back for more, it is very important to add a human touch to your blog posts. This can be done by simply imagining you’re talking about a certain topic with your personal friend. An extra bonus for your readers would be a great sense of humour, so try to add funny comments in your articles where they are suitable.

A Blogs Personnal FriendAnother important key point is to avoid addressing your reader as a plural unit. What I really mean is you should not write as if you’re preparing a speech. Instead, you should write as if you’re having a conversation to a single person because this will make your visitor think of you more as a personal friend rather than a person of higher authority.

Besides that, it is also very useful to establish your own personality through your words. Human beings are very curious creatures, so naturally your visitors would want to know as much about you as the information you’re offering them.

Having a distinctive personality in your blog would make a world’s difference between your blog about gadgets and all the other blogs about gadgets out there. This is a lot like creating your own brand name, where people immediately remember your blog’s name when they need to find out information about gadgets, just like how people immediately think of McDonald’s for fast food or Nike for sportswear.

So, the lesson for today is to simply write as an equal friend to your visitors, write to them as if you’re talking to a single person and establish your own personality on your blog.

Lee Parry

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Part 1-Setting Up Your Blog

Set Up Your BlogBlogging is a lucrative source of profit and blogs are easy to set up and maintain. Imagine a life where you are paid to write on stuff that interests you, whenever you want, wherever you are. The mere flexibility of blogging makes it easy for you to just kick back, relax and go on a Holiday whenever you feel like it.

In this Post, I am  going to look into the profitability of a blog and set up a blog of our own at no cost!

Interested? Then Read on!!

First, we need to obtain a blog. There are several options:

  • Hosting a blog on your own domain
  • Or get a free blog.

I personnaly and many other Bloggers will tell you that “Hosting a blog with your own domain” name is the better option. I will explain later the reason for this.

For starters, let’s talk about the free blogs. You can obtain a free blog at www.blogger.com or the newer (and better!) www.wordpress.com. If you are a techie, you must have heard of WordPress, a free blog engine that is robust and infinitely expandable.

Blogger.com is actually owned by Google, so it will be detected on Google’s radar faster and you will be indexed faster. WordPress.com, however, is a relatively new option. However, WordPress is better in the sense that it has more advanced features such as Trackbacks and Categories. You can also manage your sidebar links more efficiently (more about this later).

Get A Blog

Get a free blog at either Blogger.com (http://www.blogger.com) or WordPress (http://www.wordpress.com). Then, familiarize yourself by posting your first post on your blog and tinkering around with the options and templates.

 

Here are a few common “blog-related” words to help you out:

1)     Permalink – Permalink stands for permanent link, which is a URL (Uniform Resource Locator) that leads to an individual post that you make in your blog.

2)     Trackback – When you post about someone else’s blog post elsewhere, your post will show up in their “trackback” section. This feature, however, is not available with a Blogger.com account.

3)     Pinging – Blogging seems to be paired with pinging almost every time either one is mentioned nowadays. Pinging is actually the action where a certain aggregator is notified whenever your blog is updated, so that the aggregator may show the newest post of your blog on their website. This is a useful way to gaining traffic, which we shall discuss later.

For now, I shall leave you testing out your new blog and the features that come included with it.

In the next Posts, I shall discuss the many ways we can gain profit from a blog, as well as tips on how to write posts that keep visitors glued and keep coming back for more!

Lee Parry

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